Our Practice Areas

Three practices supported by digital technology. One integrated advisory.

We bring operational depth, strategic clarity, and institutional reach to the challenges that matter most to industrial and international businesses.

Service Area 01

Upstream & Downstream Operations

Turning operational complexity into performance, resilience and value

We advise operators, industrial companies and investors navigating complex operational environments, new ventures, mature assets, cost pressure, integrity challenges and major business transitions. Our perspective comes from executive roles with direct accountability for safety, performance, cost, capital allocation and value creation.

Operational Performance & Business Transformation

We help leadership teams understand performance challenges and define the management, organizational and governance changes required to improve results without compromising safety, integrity or business continuity.

  • Executive assessment of operational performance
  • Identification and prioritization of cost and productivity opportunities
  • Review of operating models, responsibilities and decision processes
  • Definition of performance management and KPI governance
  • Executive challenge of maintenance and reliability strategies
  • Definition of transformation governance and decision forums

Asset Optimisation & Business Resilience

We advise operators and asset owners on the strategic priorities required to improve value, reliability and long-term resilience across complex industrial and infrastructure portfolios.

  • Mature asset strategy and value creation priorities
  • Executive assessment of asset performance and integrity challenges
  • Review of asset integrity governance and assurance models
  • Business continuity and crisis governance
  • Portfolio prioritization and capital allocation support
  • Decommissioning and asset retirement strategy

Offshore Logistics & Industrial Supply Chains

We advise leadership teams on the strategy, operating model and governance of logistics systems supporting offshore and industrial operations.

  • Executive assessment of maritime, aviation, port and supply base performance
  • Definition of integrated logistics operating models
  • Advisory on control tower and end-to-end visibility concepts
  • Fleet, capacity and service model optimization
  • Logistics performance and cost benchmarking
  • Decarbonization strategies for maritime and industrial logistics

Energy Transition in Industrial Operations

We help clients translate energy transition ambitions into practical strategic choices that reflect operational reality, infrastructure constraints and economic priorities.

  • Low-carbon operational roadmaps
  • Fuel and fleet transition strategies
  • Identification and prioritization of emissions reduction opportunities
  • Assessment of electrification and shore power opportunities
  • Evaluation of alternative fuel options for maritime and industrial operations
  • Governance models for transition initiatives

Transactions, Investors & Operational Assessment

We support companies, Private Equity firms and infrastructure investors in assessing operational risks, value creation potential and transition requirements in upstream, downstream and energy infrastructure opportunities.

  • Executive assessment of operational risks
  • Review of cost structures and operational performance
  • Identification of value creation opportunities
  • Assessment of operational readiness for acquisition or divestment
  • Post-acquisition transformation priorities
  • Independent challenge of technical and operational conclusions

Feedstock, Chemicals & Supply Chain

Advisory on feedstock sourcing, chemicals trading, and supply chain structures — drawing on direct experience managing global trading operations.

  • Feedstock sourcing strategy (naphtha, ethane)
  • Supply chain integration and optimization
  • Vessel and transportation contract strategy
  • Trading structure and governance design
  • Logistics hubs and port infrastructure strategy

How we work

A senior advisory role, not a delivery team

We typically act alongside senior management, boards, investment teams and specialist advisors. We do not replace operating teams, engineering firms or technical specialists — our role is to bring independent executive judgement to the decisions that matter most.

Frame the right questions
Challenge plans and assumptions
Help define priorities and criteria
Support selection of specialist partners
Establish governance and accountability
Provide independent executive judgement
Support leadership through major transitions
Identify issues requiring management attention

Who benefits

The clients we serve in this practice

Upstream operators & energy infrastructure ownersDownstream petrochemical industrial operationsPrivate equity funds with energy assetsInfrastructure investorsCompanies preparing assets for sale or acquisitionBoards navigating major operational transitionsLogistics and maritime operatorsDevelopment banks financing energy projects

"Our experience includes full P&L leadership in offshore production operations and petrochemical complexes with corporate oversight of production, maintenance, integrity and decommissioning, and the transformation of logistics network serving nearly 100 offshore platforms. We have prepared mature offshore assets for transactions exceeding US$1 billion, and led crisis management and business continuity at enterprise scale."

Supported by Digital Technologies & AI: Operational advisory in this practice is augmented by AI-powered process analysis.

Service Area 02

Circular Low Carbon Solutions

Transforming sustainability into competitive advantage

The transition to a circular, low-carbon economy goes beyond regulatory frameworks: it is the backbone for the industrial businesses' resilience, and it must be part of the strategy to guide decisions about products, feedstock and assets. Our advisors have led pioneering businesses in biobased and recycled plastics and chemicals and worked on global standards for circular economy and sustainable procurement.

Business Strategy

Turning sustainability into competitive advantage — starting with an honest assessment of where the organization actually stands.

  • Maturity diagnosis
  • Leadership and organizational awareness building
  • Strategic sustainability review
  • Long-term objective setting
  • Public positioning and commitments strategy

Risk Management

Protecting the business against climate and human rights risk — integrated into enterprise risk management, not treated as a separate function.

  • Climate risk identification and assessment
  • Human rights risk identification and assessment
  • Risk mitigation strategy design
  • Integration with enterprise risk management
  • Board-level risk reporting frameworks

Portfolio Review

Reviewing products and services through a sustainability lens — and turning that review into innovation and brand positioning.

  • Social and environmental impact analysis
  • Portfolio sustainability assessment
  • Innovation strategy development
  • Brand positioning around sustainable products
  • Product roadmap for sustainability transition

Climate Management

Making carbon neutrality commercially viable — not just a stated ambition, but a costed, sequenced plan.

  • Emissions inventory (Scope 1, 2 and 3)
  • Mitigation alternatives assessment
  • Carbon pricing strategy
  • Transition plan development
  • Carbon neutrality roadmap and governance

Circular Economy

Optimizing resource use across the value chain — with a clear-eyed view of the economics of circularity, not just its intent.

  • Resource optimization alternatives
  • Waste pricing strategy
  • Circular transition planning
  • Value chain circularity assessment
  • Business model innovation for circularity

Strategic Advocacy

Shaping favorable public policy — built on decades of direct engagement with regulators, institutions and industry bodies.

  • Policy positioning strategy
  • Stakeholder mapping and identification
  • Local and global engagement
  • Success metrics for advocacy initiatives
  • Coalition and industry association strategy

ESG Leadership

Standing out in sustainability indices — through genuine best practice, not superficial reporting.

  • Sustainability index benchmarking (DJSI, ISE, CDP)
  • Best practices identification and implementation
  • Ecovadis, GRI, SASB and IR reporting alignment
  • Third-party assurance readiness
  • Investor-grade ESG communication

Who benefits

The clients we serve in this practice

Petrochemical & plastics producersFMCG & brand ownersPackaging manufacturersRecycling companies & investorsPE funds evaluating circular economy assetsGovernments & development banksCompanies facing regulatory challengesBoards evaluating strategies for long term resilience and sustainability

"Our sustainability advisors have helped to develop the world's largest green polyethylene business from the ground up, led advocacy teams in Europe, US, and Japan, co-led the development of ISO 59004 on Circular Economy across 102 countries, and led corporate sustainability strategies that achieved CDP A ratings. We know how to make circularity fit into the business strategy and portfolio."

Supported by Digital Technologies & AI: Circular economy and sustainability advisory is enhanced by AI-powered LCA modelling, ESG data aggregation and reporting automation, regulatory compliance monitoring tools.

Service Area 03

International Strategy & Governance

Expanding, structuring, and governing businesses across borders

International growth is straightforward to plan and extraordinarily difficult to execute. The difference lies in understanding how governance, legal structures, commercial relationships, labor, and regulatory environments interact across jurisdictions — and how to manage them simultaneously under pressure. Our advisors have personally run international holding and trading structures, served on JV boards in Mexico, the Netherlands, and Thailand, and built sizeable feedstock and chemicals trading operations.

International Expansion Strategy

Helping companies identify, evaluate, and execute market entry — with depth in LatAm-Europe, Europe-Asia, and emerging market corridors.

  • Market entry strategy and feasibility assessment
  • Competitive landscape and opportunity mapping
  • Local partnership and distribution strategy
  • Regulatory and compliance landscape review
  • Phased internationalization roadmaps

International Holding & Trading Structures

Designing and implementing the legal and operational structures that make international business efficient, governable, and compliant — built on direct experience establishing a Netherlands holding spanning multiple subsidiaries.

  • International holding structure design
  • Trading company establishment and governance
  • SLA governance frameworks
  • Multi-jurisdiction compliance framework: labor and taxes perspectives
  • Office consolidation and subsidiary rationalization

JV Structuring & Board Governance

Designing joint ventures that work — and advising boards on governance in complex multi-party international structures, drawn from board seats held across three continents.

  • JV structure design and negotiation support
  • Shareholder and partnership agreement advisory
  • Board composition and governance framework
  • Partner selection and relationship management
  • Conflict resolution and governance disputes
  • JV performance review and exit structuring

Cross-Border M&A Support

Commercial, operational, and strategic support across the M&A lifecycle — from target identification through due diligence to integration planning.

  • Target identification and strategic rationale
  • Commercial and operational due diligence
  • Post-acquisition integration and synergy capture
  • Asset consolidation and productivity programs
  • Divestment preparation and transaction support

Feedstock, Trading & Shipping Structures

Advisory on international trading operations — from feedstock procurement to vessel leasing — built on direct experience doubling a trading business and standing up a dedicated shipping platform.

  • International trading company design
  • Feedstock procurement strategy (hydrocarbons, chemically recycled and bio feedstock)
  • Shipping and vessel leasing strategy
  • Commercial contract structuring and renegotiation
  • Trading risk management frameworks
  • Cost and operational risk reduction programs

Institutional & Regulatory Engagement

Representing companies before European and international institutions — with a track record spanning Plastics Europe, the World Plastics Council, and direct engagement with the European Commission.

  • European Commission engagement strategy
  • Industry association representation and board seats
  • Regulatory advocacy at EU and international level
  • Government and public authority relations
  • Global plastic waste policy engagement
  • Conference and institutional thought leadership

Who benefits

The clients we serve in this practice

LatAm companies expanding into EuropeEuropean companies entering emerging marketsPrivate equity with cross-border portfoliosCompanies establishing EU holding structuresJV partners needing governance adviceCompanies pursuing international M&ATrading companies and shipping operatorsCompanies navigating EU regulatory environments

"We have personally built and run international holding sand trading structures  in the Netherlands with multiple subsidiaries, for both energy and petrochemicals, served on JV boards in Mexico, the Netherlands, and Thailand, led feedstock trading business, structured new off shore ventures in Africa, and created a dedicated shipping platform to support global trading. International governance is not a theoretical exercise for our team — it is lived experience."

Supported by Digital Technologies & AI: International strategy advisory is supported by AI-powered market intelligence, regulatory monitoring across jurisdictions, governance document analysis, and data-driven benchmarking of international structures and performance.

Service Area 04

Digital Technologies & AI

Enabling smarter operations, faster decisions, and scalable intelligence

The industrial world is generating more data, facing more complexity, and moving faster than traditional decision-making can absorb. WSFI's digital and AI capability exists to make our clients' businesses faster and more precise — not to replace human judgement, but to sharpen it. Our digital advisor brings 15 years of hands-on ML engineering, agentic AI development, and production infrastructure experience, combined with deep familiarity with the industrial and regulatory contexts in which our clients operate.

AI Strategy & Industrial Adoption

Helping industrial and energy companies define where AI creates genuine value — and building the roadmap to capture it without operational disruption.

  • AI readiness assessment for industrial operations
  • Use case identification and prioritization
  • AI infrastructure and governance

Agentic AI & Intelligent Automation

Designing and deploying AI agent systems that automate complex workflows — from document processing to multi-step decision support — reducing cost and accelerating throughput.

  • Multi-agent system design and deployment
  • LLM-powered document analysis and extraction
  • Automated reporting and regulatory monitoring
  • Decision support systems for operational teams
  • Knowledge graph construction and querying

MLOps & Production AI Infrastructure

Building the infrastructure that makes AI reliable, observable, and scalable in production — not just in proof of concept.

  • ML platform design and implementation
  • Model deployment, monitoring and drift detection
  • CI/CD pipelines for ML systems
  • Cloud infrastructure (AWS, GCP) for AI workloads
  • Data pipeline architecture and governance
  • Security and compliance for AI systems

ESG Data & Sustainability Intelligence

Building the data infrastructure and AI tools that make sustainability reporting accurate, automated, and audit-ready — reducing manual effort and improving reliability.

  • Emissions data aggregation and analysis
  • Automated ESG reporting and CSRD compliance tools
  • Supply chain sustainability data systems
  • Regulatory change monitoring and alerting
  • LCA data integration and analysis

Market Intelligence & Research Automation

AI-powered research, competitive intelligence, and market monitoring tools — enabling our advisory team and our clients to act on better information, faster.

  • Retrieval-augmented generation (RAG) systems
  • Deal flow and M&A target screening tools
  • Commodity and pricing intelligence systems
  • Custom research assistant development

How Digital & AI supports every WSFI practice

Upstream & Downstream

Data aggregation and analysis, KPIs systematization, report automation, performance analysis, data infrastructure

Circular & Low Carbon

LCA automation, ESG data aggregation, CSRD compliance tooling, and carbon footprint scenario modelling.

International Strategy

Market intelligence automation, regulatory monitoring across jurisdictions, M&A target screening, and governance document analysis using LLMs.

Who benefits

The clients we serve in this practice

Industrial operators seeking efficiency gainsEnergy companies adopting predictive maintenanceCompanies automating ESG reportingPE funds needing portfolio intelligence toolsTrading companies building data infrastructureSustainability teams reducing manual reportingOrganisations deploying AI for the first timeCompanies scaling existing AI capabilities

"Our digital capability is not a separate technology practice — it is embedded in every service area we offer. AI and digital tools amplify the judgement of advisors who know the industry. The combination of industrial expertise and production-grade AI infrastructure is what makes WSFI's advisory genuinely distinctive."

Ready to explore a mandate?

We engage selectively with clients where we can deliver real impact. Let's explore whether we're the right fit.